Helping employees invest wisely.
GuidedChoice.com is about helping individuals (and the organizations they work for) make wise decisions about the future. In this way, we're also about bringing clarity and confidence to decisions that, until now, have been fraught with uncertainty.

Delivering sound advice.
We believe employees deserve to benefit from the same expertise and technology that the nation's largest pension funds use to manage multi-billion-dollar portfolios. Now they can. Our advice is based on modern portfolio theory, built with advanced investment simulation technology, and delivered through the most intuitive user interface you'll find anywhere.

Tailoring materials to the individual.
First and foremost, we realize that every employee and investor is unique. Participants need advice that is highly personalized, reflecting their particular life goals, preferences and special circumstances. Advice must also be ongoing, regularly realigning goals and plans to meet the changing needs of every participant.

Simplifying the process.
As an employer, you've invested quite a bit already in your systems and data. We allow you to leverage those investments with a low-impact implementation process, and we handle the integration with record keepers and third party administrators. Our unique one-click implementation feature makes payroll deductions and asset allocation transactions automatically, rather than just printing a to-do list for the user to act upon.

Making expert advice affordable to all.
Employers want to enhance the value of benefit plans- not add new out-of-pocket expenses. Our innovative and unique approach allows us to eliminate up-front fees. And it's benefits like this that help employers attract and retain the best employees.

A commitment to the client.
At GuidedChoice.com, our clients come first. We put together experienced teams to work with you, and we strive to deliver consistently superior service.
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